For independent retailers
Browse the full collection and order for your own store through Faire in eligible markets. Availability and applicable terms are shown directly on the platform.
INTERNATIONAL WHOLESALE
Funky Buddha wholesale for international partners.
Independent retailers in eligible markets can order directly through Faire. Established distributors and agencies can explore a market partnership with us.
CHOOSE YOUR ROUTE
Two ways to work with Funky Buddha
For distributors and agencies
Established companies can propose a distribution, import, wholesale or agency partnership built around a credible route to market.
ORDER DIRECTLY
Funky Buddha is available on Faire
Funky Buddha is available on Faire for independent retailers in eligible markets. Availability and the applicable terms are shown on our Faire storefront. Everything you need in order to start is there.
This is the fastest way to find out whether Funky Buddha works on your floor: order a first selection, put it in your store, and see how it sells before committing to anything larger.
The full collection, with wholesale prices
Browse it and build an order without contacting anyone first.
Order in your own time
No sales visit to schedule and no introduction to arrange.
Faire’s own terms for new stockists
Faire operates its own conditions for retailers ordering from a brand for the first time, including its returns terms on opening orders. They are shown on our Faire storefront.
FASHIONCLOUD
Access for approved retail partners
Funky Buddha is available on Fashioncloud for approved retail partners in Greece and international markets. If your business already uses Fashioncloud, contact our wholesale team to request access to the brand. Once approved, you can browse the full range and place pre-orders and repeat orders through the platform.
If you are new to Fashioncloud, create a retailer account first and then contact us to request access.
THE BRAND ON YOUR FLOOR
A genuine European casualwear name
Founded in Athens in 2006, Funky Buddha has grown into the flagship brand of ALTEX S.A., a Greek fashion company with 84 points of sale across five countries and an e-shop reaching customers in more than 35 countries. Two decades on, what began as a single idea has become a genuine European casualwear name, and every collection is still shaped by that same Mediterranean sensibility: relaxed, wearable and made for real life.
Each year brings four collections — two Spring-Summer and two Fall-Winter — designed in-house by our own team in Athens. Men’s and women’s clothing leads the assortment, rounded out by accessories and footwear chosen to complete the look.
Beyond the core calendar, special collections, capsule drops and the occasional collaboration are released from time to time — the kind of pieces that give a floor something to talk about. Many of these reach wholesale partners too, on an ad-hoc basis, through direct sampling or through our other B2B channels, so your store can carry the same energy as our own.
Positioned above value fast fashion and below the premium mall brands, Funky Buddha is where the European casualwear customer lands when they want quality that outpaces the price tag. Pieces are designed to be worn hard and kept, not replaced each season, and that promise is backed in practice: 78,3% of the materials in our primary products came from recycled inputs in 2024, produced under ISO 14001 and ISO 9001 certified systems.
Everything is shipped from a single, central warehouse in Athens. Because goods clear customs in Greece, they move freely across the EU single market once released, and our proximity to the Port of Piraeus means retailers across the Balkans, Eastern Europe, the Middle East and Central Asia typically see shorter lead times than they would from a Western European supply base.
20Years of experience
84Points of sale
35+Countries reached by our e-shop
4Collections per year
DISTRIBUTION PARTNERSHIPS
A partnership shaped around the market
This section and the form below are for prospective distributors, importers, wholesalers and agencies. If you are a retailer ordering for your own store, use Faire where available — there is no need to submit a partnership enquiry.
We typically work with a lead distribution partner for an agreed territory. The geographic scope, channels and any exclusivity are defined on a case-by-case basis, in line with the agreed business plan. You build the local account base, put down roots in the market and carry the stock as your own, with the freedom to run the brand your way, using your own read of the local market.
Distribution is based on a purchase model, with commercial terms designed to support a strong and sustainable margin structure.
We also consider proposals from established agencies where the suggested partnership model offers a credible and structured route to market.
WHO THIS IS FOR
The kind of partner we look for
An established wholesale or distribution business in the market
With an existing account base in apparel and the relationships to open doors from the first season.
A sales team covering the territory
Not an agent placing occasional orders, but people who visit accounts and sell a collection.
Warehousing and logistics capacity
Own or contracted, able to hold a season and serve accounts through it.
The financial capacity to hold stock
Distribution is on a purchase basis, so the working capital sits with the distributor.
Sampling capability
A showroom, or the ability to run a sampling session for local accounts each season.
Command of the local market
Its retail calendar, its payment practice and its price expectations.
MARKET AVAILABILITY
Markets not currently open to new distribution
Distribution rights for the following markets are already accounted for: Cyprus · North Macedonia · Georgia · Armenia · Kazakhstan · Uzbekistan · Azerbaijan
If you are a retailer rather than a prospective distributor, visit our Faire storefront to check availability in your market. If your market is not currently supported, contact our wholesale team and we will advise you on the appropriate route.
WHAT A DISTRIBUTOR GETS
The support behind every Funky Buddha partnership
The full digital marketing library
Product photography, seasonal campaign visuals, lookbooks, window and in-store material and social assets — at no charge.
Central supply from Athens
One warehouse, one logistics operation and EU clearance.
Ordering through Fashioncloud
Access follows approval by our wholesale team, alongside the continued development of our B2B tools.
A dedicated contact at ALTEX S.A.
A named person who manages the commercial relationship, assortment and season with you directly.
A DIFFERENT MODEL
Looking to open Funky Buddha stores in your market?
That is a franchise or master franchise opportunity rather than a distribution partnership. Visit our franchise page to explore the appropriate route.
INTERNATIONAL WHOLESALE
Distribution and Agency — Expression of Interest
This form is for companies proposing a distribution, import, wholesale or agency partnership. Independent retailers ordering for their own stores should use Faire where available. Tell us about your company and the market or partnership model you propose. This information goes only to the Funky Buddha international team.
Thank you. Your enquiry has been received by the Funky Buddha international team. We will make initial contact within two working days.
FREQUENTLY ASKED QUESTIONS
What you need to know
I have a store outside Greece. How do I order?
Independent retailers in eligible markets can browse the collection and order directly through Faire. Availability and the applicable terms are shown on our Faire storefront. If your market is not currently supported, contact our wholesale team and we will advise you on the appropriate route.
Funky Buddha is also available on Fashioncloud for approved retail partners. If your business already uses Fashioncloud, contact our wholesale team to request access to the brand.
Do I have to apply to become a wholesale partner?
Ordering on Faire does not require approval from Funky Buddha. Faire’s own account and market conditions still apply. Fashioncloud access requires approval from our wholesale team. The application form on this page is only for companies proposing a distribution, import, wholesale or agency partnership.
How do I access Funky Buddha on Fashioncloud?
If your business already uses Fashioncloud, contact our wholesale team to request access to the brand. Once approved, you can browse the full range and place pre-orders and repeat orders through the platform. If you are new to Fashioncloud, create a retailer account first and then contact us to request access.
What is the minimum order on Faire?
Faire operates its own terms for retailers, including the minimum and the conditions applying to a first order from a brand. They are shown on our Faire storefront.
Can I try a small selection first?
That is the sensible way to start, and it is what Faire is for. Order a first selection, put it in your store, and see how it sells before committing to anything larger.
What does a distribution partnership involve?
We typically work with a lead distribution partner for an agreed territory. The geographic scope, channels and any exclusivity are defined on a case-by-case basis, in line with the agreed business plan. You build the local account base, put down roots in the market and carry the stock as your own, with the freedom to run the brand your way, using your own read of the local market.
Distribution is based on a purchase model, with commercial terms designed to support a strong and sustainable margin structure.
Which markets are open?
Distribution rights are not available at present for Cyprus, North Macedonia, Georgia, Armenia, Kazakhstan, Uzbekistan or Azerbaijan. We welcome distribution proposals from other markets. Every enquiry is assessed individually against our existing network, commercial priorities and the proposed route to market.
Do you consider agency proposals?
Yes. We consider proposals from established agencies where the suggested partnership model offers a credible and structured route to market. Agency enquiries are evaluated separately from distribution rights.
What support does a distributor receive?
The full digital marketing library at no charge — product photography, seasonal campaign visuals, lookbooks, window and in-store material and social assets — central supply from our Athens warehouse with EU clearance, access to Fashioncloud following approval, and a named contact at ALTEX S.A. for the commercial relationship.
I want to open Funky Buddha stores in my market, not distribute to other retailers.
That is a franchise or master franchise opportunity rather than a distribution partnership. Visit our Franchise Opportunities page to explore the appropriate route.
How long before I get an answer?
Our international team will make initial contact within two working days. The proposal will then be evaluated based on the market, our existing network and the proposed route to market.