FUNKY BUDDHA
We Speak Beyond Fashion
Funky Buddha is a fashion brand from Athens for men and women who express themselves through what they wear. Well-made pieces, accessible prices and a fresh twist on the trends of the moment.
Music, travel, sport and street culture shape our collections. Respect for people shapes how we make them. The result is clothing that looks current and that you'll want to wear season after season.
We are a family-owned company with a team of more than 350 people. Creative and down-to-earth, ambitious and open. We work to one standard: quality that lasts, made with care. We treat each other, our customers and our partners with respect, we own our work and we stick together.
Our Purpose
Our Vision
We design collections for customers who value authenticity and responsibility.
Our Mission
Recognised across our key markets for creative collections and good service, in store and online.
We dress people who choose their own style. Fashion is a language, and everyone speaks it differently.
For customers, colleagues, partners and the communities where we work. We do what we say, and we stand by it.
Recycled material in our cartons, wrapping tapes and e-shop packaging, and energy-efficient systems in our renewed stores. Small choices, made every season.
Music, art, travel, sport and street culture turned into wearable pieces, four collections a year.
For fashion, for detail and for the experience we give our customers in store and online.
The Alexiou family founded ALTEX S.A. in Athens in 2003 and launched Funky Buddha in the summer of 2006. The rising-sun logo carries the promise we started with: premium quality that meets accessible style. Family is still our foundation, and it is still how we work.
From Athens in 2003 to stores in Greece and abroad.
Collections, campaigns and the thinking behind the rising sun.
Where to find Funky Buddha, in the street, in the mall and online.
The numbers behind the Brand.
Where it all began
In 2003 the Alexiou family founded ALTEX S.A. in Athens. In the summer of 2006, the Company launched Funky Buddha, with a first collection that went beyond a few key pieces.
The look and prices people could afford found their audience from the first season. We grew faster than we had planned, and that growth gave us the foundation to build a recognised European fashion brand.
Every step since has kept to the same rule: build carefully, listen to the customer, keep quality high. We moved into our own headquarters, opened our first stores and Shop-in-Shop corners, launched a women's collection and an e-shop, and took the Brand abroad.
Founded in Athens by the Alexiou family.
The first collection reaches the shops, and the Brand finds its place in the fashion market.
Funky Buddha opens its first pilot shops and corners inside major Greek department stores, and meets its customers face to face.
Funky Buddha introduces its first women's collection, reorganises its stores and launches its e-shop.
The Brand enters the European market, builds its wholesale presence and adopts an omnichannel approach.
During COVID-19 we moved our focus online. E-commerce reaches record levels, and the omnichannel model gets stronger through 2021.
Funky Buddha moves into new headquarters and expands its online operations, with a clear rise in cross-border e-sales.
We invest in our team: training, wellbeing and better ways of working together, and publish our first ESG Report.
Stores are renewed with energy-efficient systems, LED walls, digital signage and RFID that make shopping more personal.
More own and franchised stores in Greece and abroad, while online and omnichannel keep growing.
Funky Buddha is a fashion brand for style-aware men and women. We design carefully finished clothing with a premium look and feel at accessible prices. Freedom, respect and creativity sit behind every collection.
We follow trends without chasing them. Our clothes come from a way of life shaped by music, art, sport, street culture and travel. Looks that feel fresh and easy to wear.
Four collections a year across Spring–Summer and Fall–Winter.
Casual clothing with a fresh twist, from trend pieces to everyday basics.
Expressive pieces that are easy to wear, in collections since 2015–16.
The finishing touch to every look.
The rising sun in our logo is a promise: clothes people want to wear, with premium quality at accessible prices.
Every season we work with photographers and models to capture the mood of the moment. The campaigns and lookbooks run online, in stores and on outdoor advertising across Athens.
We also show up where our customers spend their time: music, sport and culture, through sponsorships, sports partnerships and events.
Our packaging carries the Brand and is designed to be reused. Our cartons, wrapping tapes and e-shop delivery packaging include recycled material, and our hangtags are made from recyclable material.
Follow us on Instagram, TikTok, YouTube, LinkedIn, Facebook, X and Pinterest for new looks, short videos, behind-the-scenes and company news. We reply to questions, run contests and sound the same as we do in store: real, friendly, a little funky.
Funky Buddha has a growing network of stores in Greece and abroad. Whichever way you shop, you get the same collections and the same service.
Our own stores, run by our own teams, with the full collection and the full Brand experience.
Run by local partners to our standards, they bring the Brand to new cities and countries.
Funky Buddha corners inside department stores, in prime locations.
The Brand's style at even friendlier prices.
You'll find us on the high street, in shopping malls and inside department stores.
ALTEX S.A. is headquartered in Athens. From here we design, manage, market and distribute Funky Buddha, and our logistics and distribution centre is here too. Every product is managed centrally, so it reaches each store and each online order in the same condition.
Funky Buddha is sold through Company-Owned Stores, Franchised stores, Shop-in-Shop corners and outlets, through wholesale partners, and online through funky-buddha.com and international marketplaces. Our stores are in Greece and abroad, and wholesale and online partners take the Brand further still.
