About Funky Buddha
Funky Buddha – being the flagship brand – is part of a portfolio of retail brands that are developed by our company ALTEX SA, based in Greece – Europe.
ALTEX S.A. is a family-owned European fashion retailer that designs, produces and distributes fashion products with a distinctive character, standing clearly out from the crowd.
Driven by passion, determination and intuition, the company creates clothes that are “canvasses of expression” and give consumers the ability to be themselves, feel good and stand out from the crowd. Garments of the highest quality, comfortable and highly affordable, that match each person, expressing his or her personality.
The company’s portfolio consists of two brands: Funky Buddha & Fifty Five Garage (G55) offer dynamic, comfortable, uplifting and expressive lifestyle clothes for men and women, paying extreme attention to quality and details reflecting sheer enthusiasm, freedom of expression and a unique differentiation in style that all those who feel authentic, creative, daring and confident are looking for!
Each fashion collection is an expression and a way of life for all of those who don’t just follow fashion but think of it as a mean of expression. This is one of the cornerstones of the company’s philosophy, inspiring both the company and the consumers alike.
Each fashion collection is daring, influenced by music, arts & culture, intense feelings, travelling, love for the environment with a contemporary still classy look and feel, being part of a total “canvas” and a modern way of interaction and expression. Every season, the company designs clothes full of innovative ideas, by enriching the latest trends.
Funky Buddha brand was founded in 2003 through the passion and intuition of Alexiou family from Europe - Greece.
What started off as a casual business trip for them, turned into an epic adventure through the highs and lows of the Far East. Seeking initially to research business opportunities, a delay at a local train station resulted in a major detour. They returned from it with crates and stories! The rising sun flag became the brand’s symbol and an inspiration for what has become a highly successful idea: to make great garments that suit every individual, reflect ones personality and make you feel cool at ease.
The brand was launched during the summer of 2003 and its tees and cargo shorts became directly a hit, surpassing expectations and setting the standards for further expansion of the brand. In just a few years, with hard work and determination, and with the collection becoming richer and more complete the commercial success of the European fashion company took off. Funky Buddha has become - in a short period of time – an international fashion Retailer and the cult fashion brand for those who love to wear clothes inspired by values such as freedom, respect for the individual and respect for the environment.
"We speak beoynd fashion"
Our Missin & Vision
- Mission: To be one of the leading European OMNICHANNEL RETAILERS in the markets we operate in and to become a GLOBAL FASHION RETAILER.
Vision: To always develop and market our brands in accordance to European fashion trends and to create a distinct mix of collections, which will appeal to the trends-aware 18-45 age group.
We always strive to meet each client’s unique set of needs and expectations by delivering a truly personalized experience on a professional basis.
Our commitment to combining highly effective working practices with paradigm-busting creativity means the only thing we’ll always exceed are your expectations.
We’re passionate about customers and consumers. Being proud of what we do, we act sensitively with the highest standards of integrity and social responsibility.
NATURAL ENVIRONMENT: Showing respect to the natural environment in which we operate and trying actively to contribute to the development of the respective communities, is a major goal in our Social Responsibility Policy.
ETHICAL FOUNDATION: Our ethical foundation is based on corporate social responsibility. As a responsible business the company has adopted its role in the communities in which it operates.
ECOLOGY & QUALITY: Our company commits to the principle of producing products harmless to the ecological environment. This includes, apart from a carefully selected choice of sustainable raw-material and fabrics, suppliers worldwide and the continuous control of crucial ecological parameters by independent and certified international laboratories and authority boards.
- ENVIRONMENTAL PROTECTION: Environmental protection and nature preservation as well as the responsible use of natural resources play an important role in all corporate decisions. As part of its environmental policy, our company ensures that energy is used sparingly in all its divisions.
Our company is highly focused on making clothes in a responsible, sustainable way, that limits the impact on the environment. This is an on-going procedure and the right thing to do, both morally and commercially, and it is an approach that we’re committed to.
Our Company’s goals and targets for the future are built on the United Nations (UN) Global Compact principles: a series of strategic environmental plans; aligning itself with the development and use of responsibly and sustainably produced fabrics like sustainable cotton, linen, Tencel etc., sourcing them from all over the world and focusing on choosing more sustainable options when possible, transforming its physical stores and facilities so they’re eco-efficient, recycling and using green alternatives for its packing materials and launching eco-conscious and eco-friendly capsule collections which will account for more than 20% of Funky Buddha’s product offerings by the end of 2025.
By 2020, the company committed itself to training all of its designers in the cruciality of circularity and sustainable product design procedures, producing in a mindful way and not using fibers from endangered forests. By 2023, it aims at zero-use of single-use plastics, and adoption of green-only packaging. Before the end of 2025, the collections will make the highest possible use of sustainable fabrics and the company will try to achieve maximum renewable energy use for its HQ and stores. The supply chain is striving to minimize its carbon footprint by manufacturing near the actual material sources - whenever possible.
According to Nikos Alexiou, CEO of ALTEX S.A, the holding company of Funky Buddha and Fifty-Five GARAGE, the company has always been sustainability conscious. The production is absolutely adjusted to sales, thus minimizing excess stocks, and by extension, waste.
“To me, the beating heart of our Brands is our customer. I am sure that they are fully engaged and interested in making authentic, environmentally conscious decisions in every aspect of their lives. Our approach to fashion is always customer centric. At the end of the day, they are the ones who decide, and our obligation is to meet their expectations, in a sustainable way. The clients identify more with the brands that are embracing change and evolving in terms of sustainability and they increasingly share our sensitivity towards sustainability.
The sense of promoting longevity is also at the top of our minds. We are obsessed with producing pieces that are infused with the qualities of timelessness and durability. We are striving to offer garments that will form the basis of the consumer’s wardrobe.
We continue working on the quality of our clothes, as we’ve always done, creating new sustainable ways of working, designing, producing and distributing, as a new way of approaching fashion.
I am certain that all our teams are very conscious, but we are positively surprised to also see the same sensitivity on our suppliers' side. However, we are aware that we have still a long way to go. Today, after several eco-friendly capsule collections and a lot of hard work, we have learned a very important lesson: in order to advance you must combine design and sustainability. The challenge is to become totally sustainable.
We need to start with the small things in order to achieve something great. Imagine what we can achieve by implementing this approach not only to our work environment but also to our daily lives and at home, where we must also raise awareness. It’s up to all of us.”