STORES
August 6, 2024
| Funky Buddha is Pioneering with a Local Influencer Marketing Campaign With a strategic local influencer marketing campaign named the Funky Buddha Islands Project, six popular Greek tourist destinations were selected: Crete (Heraklion & Ierapetra), Rhodes, Chios, Kos, Samos, and Corfu, aiming to bring a summer feeling to the brand's social media accounts with the participation of macro and micro influencers. What were the key points of this campaign? - Strengthening the brand's local presence by showcasing the uniqueness and innovation of Funky Buddha. - Promoting the stores by connecting them with local landmarks and the culture of the islands. - Highlighting local influencers, showcasing the importance and influence of local creativity. - Tying the brand to travel, as travel is one of the brand's core pillars. - Boosting engagement with the local community, strengthening relationships with both residents and visitors of the islands. This successful campaign received an excellent response and great support from store teams and talented influencers, which was crucial for the success of the project. |
