STORES
November 24, 2023
| Funky Buddha x Fanis Lambropoulos: The ultimate Black Friday collaboration! With the slogan "Black Friday, fetch it", Funky Buddha teamed up with Reach and produced the most engaging content for the Black Friday period, featuring the well-known comedian Fanis Lambropoulos. The collaboration was about the production of an advertising video spot which was posted on the company's social media accounts (YouTube, Instagram, Facebook & TikTok) and the production of a radio spot with the same motto "Black Friday, fetch it". The SoMe ads that ran during the Black Friday period brought impressive results in terms of the performance of the video. With 2 million unique users on YouTube, 2.6 million impressions on Meta, and 1.6 million on TikTok, the campaign's success was undeniable. The filming took place in the new 3-storey concept store in Chalandri at 5str Andrea Gkini, showcasing Fanis Lambropoulos while entering the store and excitedly collecting everything! Funky Buddha Black Friday Campaign! |
