STORES
May 17, 2024
| Funky Buddha officially launches its loyalty club campaign featuring Fanis Lampropoulos. In the dynamic world of retail fashion industry, competition is fierce, and the battle to win and retain customer loyalty demands continuous attention. In this field, Funky Buddha stands out thanks to its ability to inspire loyalty and create strong bonds with its customers. The Funky Buddha customer loyalty program was designed with a dual purpose - to incentivize customers to make more frequent purchases, take part in unique contests and to inspire a stronger relationship with the brand. What sets this program apart is its reward system for customer purchases and its encouragement of sustainable actions, aligning with the brand's core values. The communication of the Funky Buddha Loyalty Club has kicked off vigorously with impressive rewards such as a trip to New York City with NBA game tickets as a gift. Based on this reward, the idea for the campaign with the motto "Join. Register. Take off!" was born, initiating brainstorming for the campaign scenario featuring the renowned comedian Fanis Lampropoulos, in collaboration with Reach, creating a humorous content for the loyalty program. The collaboration involved the production of an advertising video spot, which was posted on the company's social media accounts (YouTube, Instagram, Facebook & TikTok), as well as the production of a radio spot with the same motto " Join. Register. Take off!". The filming took place at the new 3-story store in Chalandri, at 5 Andrea Gkini Street, with Fanis Lampropoulos playing the role of a security guard who checks customers upon their exit from the "club". Funky Buddha Loyalty Club Campaign! Let’s make your shopping smarter together. |
