STORES
April 16, 2024
| The ongoing need to reconnect with culture, history, travel, and nature is inevitable. Therefore, the new SS'24 campaign represents those who want to embark on this journey while challenging themselves to new experiences. The choice of destination was obvious as Malta is a country rich in history, natural beauty, and vitality. The crystal-clear waters embracing its shores, along with the historic buildings of Valletta - protected by UNESCO - and the picturesque fishing villages like Marsaxlokk, offering unique sceneries. Malta exudes a unique sense of sophistication, while its multicultural nature creates an atmosphere of good company, that was successfully captured by the lens. Funky Buddha traveled to Malta for the new SS'24 "Echoes of Joy" campaign, inspired by the elements of surprise and creativity, the two fundamental principles of fashion. The goal was to highlight everyone's personality through dynamic patterns and earthy colors that travel you. Central to the collection are the basic pieces, which, through their simplicity and functionality, are highlighted as essential. As for this season's colors, warm tones of orange, yellow, and fuchsia are combined with cool greens and blues. The color palette is enriched with bright colors such as intense red, deep green, ocean blue, as well as a variety of neutrals and dark tones, along with many floral prints. For the new collection, the brand focused on fabrics that are natural and breathable. Funky Buddha always aims to invest in environmentally friendly solutions to contribute to a more sustainable future. |
